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Example of Media Bias:
The excerpt below is from a MediaResearchCenter report:
Journalists help promote Hollywood celebrities while condemning average Americans for causing climate change. The same media go out of their way to ignore or excuse the hypocrisy of celebrity “environmentalists” who fly their private jets around the world, rent mega-yachts and live in massive mansions.
Avatar Director James Cameron warned of a future “world that’s in shambles” because of climate change, and said he believes “in ecoterrorism” yet, he owns an impressive private collection of motorcycles, cars, dirt bikes, a yacht, a helicopter, a Humvee fire truck and a $32-million submarine. ABC and CBS even praised Cameron for his submarine purchase, with CBS’s Gayle King saying she loved his “passion and curiosity.”
Leonardo DiCaprio ironically stood in front of the UN warning that “if we do not act together, we will surely perish” – just three months after he had flown to Brazil on a private plane to borrow an oil billionaire’s 470-foot yacht. Yet, ABC News praised him for “not just talking the talk [of what he says is our need to reduce our use of fossil fuels].”
MRC Business studied media coverage of 12 celebrity eco-activists, worth $1.9 billion, and found:
- Media Outlets Give a Platform to Celebrities: Actors aren’t climate scientists. But when any of the 12 celebrities makes a statement about climate change, the media are quick to promote them. Whether it was DiCaprio’s UN speech calling for more regulations on businesses, or Cameron Diaz’s PSA asking average people to curb their carbon output, print and broadcast media eagerly rushed to interview them. In the last six months of 2014 alone, ABC, CBS and NBC interviewed these specific celebrities 25 times.
- Overwhelmingly Positive Network Coverage: Not once during the 25 interviews on ABC, CBS and NBC in 2014 did the networks suggest that the celebrities’ lavish lifestyles might disqualify them from lecturing others. Instead, they have referred to them as “incredibly committed,” “responsible” and praised them for “promoting the cause” of combatting climate change.
- Media Take Outrageous Claims Seriously: Cameron said “I believe in ecoterrorism,” and Entertainment Weekly didn’t bat an eye. Arianna Huffington said that SUV owners were funding terrorism, and then claimed she meant it as satire and no one objected. Yet, none of these claims were even mentioned on the broadcast networks that hyped the eco-activism of these celebrities, and they were still touted as credible voices for change.
Recommendations for Journalists:
MRC Business has the following recommendations for journalists who are reporting on the environmental activism or philanthropy of celebrities.
- Treat Celebrities Honestly: Celebrities may be famous, but that doesn’t mean that they should automatically get a platform to promote their eco-agenda. Journalists need to recognize that just because someone is well known, doesn’t mean they are well informed. Statements made by celebrities should be evaluated with the same scrutiny as statements given by anyone else.
- Don’t Pick and Choose the News: The Society of Professional Journalists Code of Ethics states that journalists should “support the open exchange of views, even views they find repugnant.” It is incumbent upon journalists to analyze the background for groups and individuals on both ends of the political spectrum.
- Do Some Genuine Journalism and Investigate Celebrity Climate Change Alarmists: Journalists can’t afford to be starstruck. Media outlets should hold celebrities accountable for their actions, and not turn a blind eye when a celebrity’s lifestyle contradicts his or her message.
(Read entire report at: MediaResearchCenter)
To accurately identify different types of bias, you should be aware of the issues of the day, and the liberal and conservative perspectives on each issue.Types of Media Bias:
1. Do you think this report is an example of media bias? If so, what type? If not, why not?
2. Why do you think the media does not point out the hypocrisy of environmentalist celebrities who do not practice what they preach?
Scroll down to the bottom of the page for the answers.
1. Yes, this is bias by spin, omission and story selection.
2. Opinion question. Answers vary.