Example of Media Bias:

CBS-midterm-election-2014On Tuesday, the analysts on CBS This Morning did their best to downplay the significance of a potential GOP-controlled Senate in this year’s midterm elections. Unlike ABC and NBC, who provided mostly straightforward coverage of today’s elections, CBS made sure to push the line that regardless of the outcomes, the election was an indictment of both political parties.

Throughout three segments, multiple CBS News contributors pushed the line that even if Republicans take control of the Senate “not only is this election not about either party’s ideas, Democrats or Republicans, but really more about the fact that Americans just want to get rid of whoever is in there now and put somebody else in Washington.”

CBS News reporter Nancy Cordes began the network’s midterm coverage by insisting that “incumbents from both sides have struggled to tout tangible achievements as this Congress is poised to be the least productive ever.” Cordes then declared that the election was “more about the fact that Americans just want to get rid of whoever is in there now and put somebody else in Washington.”

Co-host Charlie Rose then turned to CBS News Political Director John Dickerson who poured even more cold water on the significance of a possible GOP victory:

The electorate is angry, it’s frustrated, its sour. What if a lot of them just don’t turn out? We’ve been talking about this is a base election. If the number of moderates, people who identify themselves as moderates is very low, then we’ll know that people looked at this they just got sick of it and they said I’m going to do something else other than vote today… Well, you talk to voters they say nothing’s going to change in Washington even if control of the Senate changes.

During the 8:00 hour, both Dickerson and CBS News contributor Frank Luntz continued to cast doubt on the impact of a possible GOP-controlled Senate.  Luntz began his analysis by playing up a recent CBS News poll saying the election was just an anti-incumbent year:

CBS did a poll and they asked the questions this election about Barack Obama, for him or against him? And a plurality said it’s not about Obama at all. In the work that we’ve done it’s actually anti-Washington votes. It’s an anti-incumbent vote.

From Media Research Center

Identifying Media Bias

To accurately identify different types of bias, you should be aware of the issues of the day, and the liberal and conservative perspectives on each issue.

Types of Media Bias:


1.  What type of bias did CBS This Morning display in the election coverage excerpted below?

2.  Why do you think CBS chose to portray a potential Republican victory as an anti-incumbent vote–a result of dislike for both political parties–rather than support for one political party over another or votes against President Obama?

Scroll down to the bottom of the page for the answers.


1.  CBS This Morning displays bias by spin by reporting a potential victory for Republicans as anti-incumbent, rather than a mandate for Republican governance.

2.  Opinion qestion.  Answers vary.