Ford exec on GPS

Quote of the Week   —   Posted on February 25, 2014

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Jim Farley is the Global VP of Marketing and Sales at Ford.

“We know everyone who breaks the law, we know when you’re doing it. We have GPS in your car, so we know what you’re doing.”
Ford executive Jim Farley, during a panel discussion about data privacy at CES, the big electronics trade show in Las Vegas on January 8th. (“By the way, we don’t supply that data to anyone,” Farley assured attendees.)

He retracted his statement the next day:  “I absolutely left the wrong impression about how Ford operates. We do not track our customers in their cars without their approval or their consent,” he says. “The statement I made in my eyes was hypothetical and I want to clear this up.”