The following is an excerpt from OpinionJournal’s “Best of the Web” at The Wall Street Journal written by the editor, James Taranto.
Problem and Solution
Bottom Story of the Day
“Elizabeth Warren Blasts Donald Trump in Commencement Speech’—headline, Huffington Post, May 23
“According to the rules of modern marketing, every company, like every comic-book superhero or extreme villain, must be able to communicate an origin story,” observes the New York Times’s Ginia Bellafante:
The story of Warby Parker more or less conforms to this narrative: One of the young student-founders lost his glasses on a backpacking trip, discovered that they were too expensive to replace, squinted for months and then, with friends who could relate, built a company in 2010 with the goal of producing good-looking glasses that didn’t cost many hundreds of dollars. Warby Parker has done very well, opening stores across the country that evoke libraries (another, most recently in Cobble Hill, Brooklyn) and generally distilling knowledge-class branding to its essence. Each pair of glasses seems to say, “I don’t know anyone who has ever met anyone who has ever thought about voting for Donald Trump.”
These days everyone and everything seems to say something about Donald Trump.
For more “Best of the Web” from The Wall Street Journal’s James Taranto click here.