A Curious Marketing Strategy

Daily Best of the Web   —   Posted on October 20, 2015

A Curious Marketing Strategy

The following is an excerpt from OpinionJournal’s “Best of the Web” at WSJ written by the editor, James Taranto.

A Curious Marketing Strategy
“Report: Apple Will Replace Retina MacBook Pro Screens With Bad Coating”—headline, MacWorld.com, Oct. 18

Alternate Punch Line: ‘A Good Start’
Stephen Glass, the infamous fabulist who worked for the New Republic back in the late 1990s, is back in the news. The New York Times reports he “sent Harper’s Magazine a check for $10,000 this week as repayment for a discredited article he had published there in 1998, and said he planned to repay other publications that ran his fabricated work.”

The detail that caught our attention, though, was at the bottom of the story:

The letterhead Mr. Glass used to communicate with Harper’s says he is now the director of special projects for the law firm Carpenter, Zuckerman and Rowley. It also has a line under his name that reads “Not an Attorney.”

Lawyers are in such disrepute these days that even Stephen Glass wants it known he isn’t one.

For more “Best of the Web” click here and look for the “Best of the Web Today” link in the middle column below “Today’s Columnists.”