1. Where and when is the first 2008 presidential caucus?

2. What do candidates and independent groups supporting candidates depend on negative campaign ads to do for them?

3. What credentials does John Geer have that make him an expert on political ads?

4. How could negative or critical ads help a candidate (as in the example of Mitt Romney in para. 12)?

5. How do negative political ads help voters to understand the candidates more than positive ads, according to Mr. Geer?

6. How might the early primaries hurt retailers?

7. What will be the biggest challenge to the candidates leading up to the first primary (held so soon after Christmas)?

8. What do you think should be the purpose of a political ad?