Nothing to see here

Wednesday's Example of Media Bias   —   Posted on September 27, 2017

DirecTV is letting some customers cancel subscriptions to its Sunday Ticket package of NFL games and obtain refunds if they cite players’ national anthem protests as the reason, customer service representatives said Tuesday.

Sunday Ticket’s regular policy doesn’t allow refunds once the season is under way. The TV football package costs almost $300 a season, though AT&T offers various promotions and monthly pricing options.

But the representatives said they are making exceptions this season—which began in September—in response to the protests, in which players kneel or link arms during the national anthem.

Football draws the biggest TV audiences of American sports and is a vital income source for a host of major media companies. Sunday Ticket is a major customer draw for DirecTV and one of the NFL’s premier franchises, earning it $1.5 billion a year in licensing revenue.

AT&T is the exclusive home of the Sunday Ticket, which offers the full slate of Sunday afternoon NFL games. The telecommunications company declined to comment.

Aside from DirecTV, the NFL-owned channel RedZone, which provides live action and scoring from every game on Sundays, is also experiencing some cancellations due to the protests. Unlike Sunday Ticket, which is only available through DirecTV, RedZone is available through a number of cable providers and streaming outlets. (from a news story by The Wall Street Journal, then re-reported by Bloomberg News) 


Questions

1. Apart from The Wall Street Journal and Bloomberg News, the media has not reported the news that not only are customers canceling their NFL Sunday subscription, but DirectTV is giving a refund. Why is this newsworthy?

2. What type of bias do major news outlets display by not reporting this story?