McDonald’s franchisees say all-day breakfast is a nightmare

Daily News Article - October 19, 2015

Questions

1. What is a franchisee?

2. Why has McDonald’s required all franchisees to offer breakfast all day?

3. What are the main problems franchisees have with the new menu?

4. List at least 3 statements made by franchisees responding to a survey on the new menu.

5. a) How did McDonald’s US president describe the launch of All Day Breakfast?
b) What do you think of this in relation to the negative reaction from franchisees - should Corporate stay positive, or attempt to address franchisees’ concerns? Explain your answer.

6. Does this article affect your view of McDonald’s stores? Explain your answer.