1. Define the following terms as used in the article:

• WiFi (from para. 1)
• networks (from para. 1)
• router (from para. 1)
• metadata (from para. 5)
• proximal identity (from para. 8)

2. Explain how stores are able to obtain specific customer information.

3. a) What is a MAC address?
b) How do "brick-and-mortar" stores use MAC addresses to obtain specific customer buying habits/behavior?

4. a) What can identifying the MAC address allow stores to do?
b) What doesn't it allow stores to do?

5. What options do consumers have for blocking stores from obtaining their buying behavior; what drawbacks are there to these options?

6. What drawback is there to The Wireless Registry / Future of Privacy plan to build a central "Do Not Call" list for MAC addresses?

7. a) Would you register your MAC address at a central Do Not Call registry? Explain your answer.
b) Do you care if stores track your buying behavior? Explain your answer.
c) Ask a parent, and a grandparent, the same questions (a and b).