(by Edward McAllister and Jeanine Prezioso, YahooNews.com) (Reuters) – Halfway through what might turn out to be the second mildest U.S. winter on record, major parts of the nation’s economy are feeling the impact, for better or worse.

Apparel sales have been dented, ski slopes are emptier, and there has probably been a modest impact on economic figures for everything from payroll numbers to housing starts.

But lower energy prices mean that some consumers and municipal governments will likely benefit as heating charges and snow removal costs decline. And some retailers are betting on the early sale of lawn mowers.

After two brutally long winters, the temperatures this year have been so balmy – forecasters say the average temperatures across the nation have been 3-4 degrees Fahrenheit above normal in January – that many Americans have been wondering whether the cold will arrive at all.

In January, the U.S. recorded the least amount of snowfall since the mild winter of 2006, while Canada had the second lowest snowfall amount in 50 years….

Natural gas prices have slumped to 10-year lows as warm weather cuts heating demand….

In shopping malls, retailers are struggling to get rid of winter clothing as consumers do without seasonal apparel. …Below is a summary of some of the sectors affected:

NATURAL GAS PRICES

Energy prices offer the clearest signal that the weather isn’t behaving normally, as traders scour forecast screens for a hint of how much heat households and businesses will need in the coming days and weeks.

The answer this winter: not much. November, December and January have come and gone without much sustained cold in the major energy demand centers such as the Northeast, swelling gas inventories to more than 20 percent above last year. Even oil demand has been hit slightly.

Heating degree days, a measurement that reflects the strength of energy demand for home heating, are running 12 percent below winter norms and analysts say gas storage levels will remain high unless there is an extreme and prolonged spell into early spring. …

To return storage levels to normal by the end of winter, every single day between mid-February and mid-April would need to be 10 degrees colder than normal, according to Jan Schulte, in-house analyst at Thomson Reuters Natural Gas Analytics.

“That is simply impossible,” Schulte said.

Above-normal temperatures are forecast for the first half of February, though private forecaster Weather Services International sees colder than normal temperatures across most of the northern and western United States for some weeks after that. …..

RETAIL

Warm winter weather forced many U.S. retailers to offer deeper-than-usual discounts in January to clear their shelves off winter gear ranging from coats and sweaters to boots and gloves. Meanwhile restaurants and beer sellers might see a kick up in business. …..

At a Home Depot store in Overland Park, Kansas, where the temperature was an unseasonably warm 65 degrees Fahrenheit [last] Tuesday, snow shovels, snow blowers and other winter equipment had been relegated to a small corner at the end of the store. Prime selling space has been given over to shiny green lawn mowers.

A Target store in the Kansas City area had snow sleds on clearance last week.

Toro Co, which makes snow throwers, would not provide specifics on demand ahead of its quarterly earnings report. “Certainly the snow thrower products we sell would be negatively impacted by the lack of snow pretty much everywhere,” said Kurt Svendsen, spokesman for Toro. …..

LOCAL GOVERNMENT

The mild winter is delivering welcome savings to many U.S. local governments. … Cities, counties and other local governments report lower costs on heating bills for schools and other government buildings.

Lower overtime costs for ploughing crews, less use of salt to de-ice highways, and less wear and tear on equipment and roads, have also helped local authorities.

The state of Illinois reported that it saved $50,000 in December on heating the State Capitol and other buildings it controls in the state.

In Chicago, where a single fierce blizzard blew through the city’s snow budget in February 2011, the unseasonably warm December and January have barely dented the $20 million allocated for snow costs. …

Kansas City snowfall this season is just three-tenths of an inch, down from the 1981-2010 seasonal average snowfall of 19.5 inches, and following two years when snowfall annually topped 40 inches, according to Kansas State climatologist Mary Knapp.

So far this has saved at least $250,000 in overtime pay, fuel and other snow-removal costs, city spokesman Dennis Gagnon said. …

The savings in the city’s $2.75 million yearly budget for snow removal were being offset by lost revenues tied to a tax on home heating fuel use, Gagnon said.

TOURISM

Business at ski resorts in New Hampshire in the U.S Northeast is down roughly 30 percent from a year ago because of the warmer weather, hurting sales at local inns and restaurants as well as the earnings of staff, said Ben Craig, snowsports school director and resort marketing coordinator for Dartmouth Skiway in the state. …

The lack of natural snow has forced the Dartmouth Skiway to make more snow than normal, raising costs, Craig said.

“A lot of ski resorts are in more rural areas and they are the biggest economic factor in those areas,” he said.

Warm-weather travel is also less on people’s minds when they don’t see snow on the ground, travel industry executives said.

David Fishman, president of Cadillac Travel in the Detroit suburb of Southfield, Michigan, said people have to be reminded during warmer winters that they want to go on vacation, preferably to a place where it’s sunnier.

“When it’s like this, people don’t think about travel as much,” he said. “People just aren’t as quick to pull the trigger because they are not looking outside or seeing snow or ice.”

(Additional reporting by Eileen Houlihan, Joe Silha, Martinne Geller and Dhanya Skariachan in New York, Karen Pierog in Chicago, Karen Jacobs in Atlanta, Michael Connor in Miami, Lisa Baertlein in San Francisco, Carey Gillam in Kansas City,; Writing by Edward McAllister; Editing by Martin Howell) NOTE: This article was first published at YahooNews on Feb. 1, 2012.

Reprinted here for educational purposes only. The information contained in this Reuters news report may not be published, broadcast, rewritten, or redistributed without the prior written authority of Thomson Reuters.  Published at news.yahoo.com/warm-winter-creates-winners-losers-economy-002851397.html.

Questions

1.  How have retailers been hurt by this year’s mild winter weather?

2.  Which retailers have been helped by the mild winter weather?

3.  How has the warmer winter weather affected fuel companies?

4.  How is the warmer winter weather benefiting local governments?

5.  What type of tourism has been affected by this winter’s mild weather? – how has it been affected?  Be specific.

6.  Do you know anyone who has been positively or negatively affected by the mild winter?  Explain your answer.

 

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